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6 Quick Ways To Measure Visual Content on Twitter and Facebook

“Pics or it didn’t happen.”

That’s the general rule when dealing with a friend who went fishing…or to Vegas.

It might as well be the motto for social media too. Visual content has become more and more impactful as a way to reach potential customers, fans, and followers. But with so many options, services and types of visual content, how can you tell which works the best?

Here are six quick ways to analyze your visual content, and create a strategy based on past success. All of this analysis can be done using reports from Simply Measured’s industry-leading social media analytics software. Over the next few weeks, we’ll be zeroing in on several different types of content analysis you can do to improve all of your social channels.


Measure Engagement by Content Type

Type of Content

The starting point for your Twitter content analysis should be the type of content: Photos, videos or links. Measure the engagement, as well as number of Tweets you’ve sent for each content type. This will give you a solid understanding of what you should be focusing on. This is included in our Twitter Account Report.

Measure Engagement by Media Type


Next, identify which service helps your brand see the most success. If you’re posting videos, do Vine clips do better than YouTube? For photos, are Instagram pics as succesful as Twitpics? This can be found in our free Vine Analytics Report.

Measure Competitor Success by Content Type


Finally, measure against your competition. Where are other businesses in your space finding success? If they’re seeing much higher engagement with photos, you can perform a content analysis to find out what they’re doing with their photos that you might be missing. This metric is part of our Twitter Competitive Analysis.


Measure Consumption by Post Type

Facebook Post Consumption

With Facebook Insights, you can delve into how many photos are being viewed, videos being watched, and links being clicked. Try different types of content and track how they perform over time. This can be found in our Facebook Insight Reports.

Measure Overall Engagement Against Post Engagement


Measure engagement type overall compared to per-post engagement on your various content. If you see huge engagement on photos, but have also posted four times as many as any other media, it helps to know how successful they are on a per-post basis, breaking down likes, comments, and shares. You can measure this in our Facebook Fan Page Report.

Measure Engagement on Instagram


Facebook and Instagram have created such a cohesive relationship since the buyout, and it’s important to track how your Instagram photos are performing on Facebook. You can then form  a solid Instagram strategy based on this data, and compare to the performance of timeline photos within Facebook. This is available in our Instagram Account Report.

To measure your own visual content on Facebook or Twitter, check out Simply Measured’s comprehensive analytics software with a free Trial. For more insight on how to optimize your social programs, follow @simplymeasured on Twitter and let us know your questions.

Kevin Shively

I lead marketing for Simply Measured. Recovering journalist. My team is embarrassed of my hilarious jokes. Firm believer that the best marketers are the best storytellers and the best storytellers use the best data.

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