6 Ways to Experiment with Instagram Videos
2015 Instagram Influencer Report
Whether you’re stuck in an Instagram video rut or are just beginning your brand’s forays into video sharing on the network, we’ve got some tips for experimentation that are do-able for any brand.
Read on for quick, engagement-generating inspiration.
Speed Up…or Slow Down
Generate engagement by posting your video in hyperspeed or slowed down to a snail’s pace. Consider using Instagram’s Hyperlapse app to put your video into either of these formats.
A post shared by Nickelodeon (@nickelodeon) on
A lot of brands are generating solid engagement by showing movement from an unusual perspective — especially visually-based brands like Nickelodeon, which uses Hyperlapse to show off its impressive animation with dramatic flair.
Release in Installments
Build sustained interest for your brand’s content by releasing different parts of one video throughout a day, week, or month.
A post shared by Lele Pons (@lelepons) on
Vine sensation Lele Pons has taken her excitement-generating video content to Instagram, and builds a ton of engagement from releasing video narratives in installments.
This series of video posts, though they seem casual and impromptu, drove 470,000 likes and 15,178 comments between just two videos which built off one another, and were supported by friendly pillar content on either end.
Give a Taste
In this recent post from Lululemon, the fitness apparel brand presented an inspirational chopped-up video to fit within Instagram’s 15-second max length.
Meet Alex, Jody, Linda and Zoë—four of the raddest, deeply alive and wildly inspiring humans we’ve ever met who choose feeling everyday. We sat down with these amazing women and asked them what they do that makes them feel alive and what that feels like in their bodies, hearts and minds. #choosefeeling *watch the full film- link in bio
A post shared by lululemon (@lululemon) on
The video was a teaser for the longer “film,” which Instagram users can access by clicking on the link in Lululemon’s Instagram bio.
This is a savvy example of a marketing team repurposing content for Instagram and driving traffic to its site simultaneously.
Use Calligraphy and Hand-Lettering
Post a mesmerizing video of a hand-letterer drawing your logo or a quote your brand feels an affinity for.
A post shared by Amanda Pel Arneill (@amandaarneill) on
This is a useful way to leverage the “intimate” feel which makes Instagram stand out as a social platform and medium for brands and users to connect.
If your brand is more traditional or B2B, this is also a smart method of giving your brand personality and surprising followers, while also staying safe enough to be broadly appealing.
Put Your Fans on Display
Grab user-generated content by asking followers to post videos using your campaign-specific hashtag for a chance to win.
“Announcing the September YOGA Challenge” #BasicYogaMix Hosts: @beachyogagirl and @kinoyoga Sponsored by: @aloyoga For the month of September, we are featuring our most favorite and most asked about Yoga Poses. We have blended 30 postures and exercises that will help you along the spiritual journey of Yoga. Kerri and I also created a 30 day individual plan of short videos to help you learn key anatomical tools that will take you deeper into your strength and flexibility. Included in this package are TWO bonus meditation videos as well. We are so excited to share this plan with you! This plan will follow along each day of the challenge. You will have LIFETIME access to the plan and you can start anytime or JOIN US for the September Yoga Challenge! Go to: www.yogachallenge.com to WATCH 🎥 our trailer and sample videos! (link in bio) Details to participate in this challenge: 1. Repost this image and tell your friends! 2. Follow @beachyogagirl, @kinoyoga and @aloyoga 3. Each day post a photo or video of the pose of the day – do your best and modify the pose if needed. 4. Tag us, our sponsor and #basicyogamix in your daily posts to qualify for a 🎉$250 GC from @Aloyoga – given out EACH week! 5. Comment and like other challenge participants posts and join this amazing yoga community! TAG A FRIEND! Leave me a comment … Are you in?
A post shared by Kino MacGregor (@kinoyoga) on
Alo Yoga sees a lot of success with these UGC campaigns, leveraging its strong network of influencers like kinoyoga to do so. These influencers foster Instagram video-sharing by posting their own videos.
Important to note here: A unique hashtag is attached to each UGC campaign which Alo Yoga runs, so that tracking and measurement are easy-peasy.
Put a smile on people’s faces and they’ll remember your brand, then, eventually, seek your brand out.
A post shared by Old Spice (@oldspice) on
Remember that, above all, Instagram users decide who to follow on Instagram based on how consistently entertaining your content is. If you can make ’em laugh, you can make ’em do anything.
Want even more juicy Instagram video suggestions to play around with? Click below to download our video cheat sheet pack to get that and more, including strategy tips for excelling on Periscope and Facebook, too.
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I’m the Head of Marketing Communications here at Simply Measured, where I'm responsible for our content program, social media marketing, PR, and comarketing ventures. I love yoga, The X-Files, peaty scotch, hiking, and poetry. If I were a social media channel, I’d want to be Instagram, but I think I’m Twitter.