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6 Ways to Optimize Your Instagram Account for eCommerce

Are you wondering how to align social media and business goals?

Instagram has over 300 million monthly users—that’s 17% of the U.S. adult population. Over half (57%) of these users access the site on a daily basis.

Six of the seven top social media networks have engagement rates that stand at under 1%. Top brands on Instagram generate a per-follow engagement rate of 4.21%.

ForresterThis breadth of users and high level of engagement makes Instagram an optimal platform to help your brand market and sell on social.

Here are six essential tips to help you optimize your business’s Instagram account for eCommerce.

1. Place a Link in Your Bio

Your Instagram bio is the only place that you can place a clickable link. Add your company’s website link to your Instagram bio to drive traffic to that page.

Charlotte Russe InstagramWhile you can insert a link into an Instagram caption on a photo or video, these will only appear as plain text. Your Instagram bio is key for driving traffic from social media to your eCommerce store.

2. Optimize Your Photos for Mobile

Most Instagram users are accessing the platform on the small screen of their mobile device. Keep this in mind while creating content. Content should be eye-grabbing: include vibrant colors, good lighting, and lots of background space.

Figure out what kind of content performs best by measuring differing levels of engagement.

Instagram Account ReportOnce you’ve determined which visuals perform best, don’t be afraid to reuse them on other marketing channels.

3. Regram Your Followers and Customers

Regram photos that your customers have tagged you in through a hashtag or @mention.

It’s a great way to celebrate your customers and to show potential customers the fun ways that your products are being used post-purchase. Just be sure to ask for your customers’ explicit permission before featuring them on your marketing channels.

4. Schedule Time to Like and Comment

Engage with your followers to build long-lasting relationships with them. Allocate time to “Comment” and “Like” posts, reach out to brand influencers, and monitor the conversation around your brand.

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By staying active on social, you will help to humanize your brand and to build brand loyalty.

5. Post Content Regularly

Active brands create the most engaged and robust communities on Instagram.

Post at least once a day and keep your content fresh and up-to-date to engage your followers. Social media management is a 24/7 job. Use an Instagram scheduler to make it easy to post new content at all hours of the day.

6. Measure Your Progress

Start with the basics. The data you collect should make it easy to monitor your brand, discover emerging brand influencers, and identify top branded content.

Look at both your brand handle’s performance and monitor your followers’ conversations online. You’ll be surprised at how much you can learn about both your customers and your business by analyzing this data on a regular interval.

Instagram Top PostsInstagram is a powerful channel for growing your brand and driving sales. If you follow these six tips, you’ll be on the right track to align your Instagram metrics with your business goals.

Get everything you need to analyze the metrics that matter

The 2016 Buyer’s Guide to Social Analytics


Juliet Carnoy

Juliet Carnoy is a marketing manager at Pixlee, a visual marketing firm that helps brands to market and sell using real customer photos and videos.

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