By Kevin Shively –
Jun 2, 2015
60% of Social Marketers Say Measuring ROI Is a Top Challenge in TrustRadius Survey
What are the biggest issues for social marketers? Simply Measured recently commissioned a survey of 600 marketers from research firm TrustRadius.
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Today, TrustRadius released the 2015 Social Media Marketing Trends. The report, written by TrustRadius Research Director Megan Headley, highlights several key findings and trends from the survey.
Demonstrating ROI Is the Number One Challenge
Of the marketers surveyed, 60% named “measuring ROI” as one of their top three challenges. In addition, 50% said “tying social activities to business outcomes” was one of their top three challenges.
The survey covered a variety of trends and challenges focused on this topic.
Trends like:
- The greatest challenges facing social marketers
- Which social media goals rank highest among marketers
- How social marketers measure success
- How priorities vary for small, mid-sized, and enterprise companies
About This Report:
The new 2015 Social Media Marketing Trends report was completed by TrustRadius and commissioned by Simply Measured. The key finding in the new research is that marketers are still struggling with how to justify the value of their social programs. The report from TrustRadius highlights social marketers’ top challenges, and how they’re confronting them. The value to social marketers is to help them compare their own social media challenges with the experiences of other marketers.
Download the guide to learn about how social marketers should be thinking about ROI in 2017 below, and share your own challenges on social.
Kevin Shively
As the Head of Marketing Communications at Simply Measured and generally delightful person, my job is to use data to tell stories to the internet that help the internet get better at telling stories...You're welcome internet.