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73% of Interbrand 100 Brands Have Over 100K Twitter Followers

Twitter exited 2014 with 284 million monthly active users, 500 million Tweets sent per day, and $479 million dollars in revenue, according to its latest earnings report–not bad for a company that’s been public for just over a year.

73% of Interbrand 100 Brands Have Over 100K Twitter Followers

Our latest Q4 2014 Twitter Benchmark Report  analyzes the Interbrand Top 100 brands in the world, and how they use Twitter to promote themselves and engage their audiences.

Stay ahead of the curve by learning about the successful (and unsuccessful) tactics these brands employ, as well as trends and results.

Screen Shot 2015-02-09 at 5.07.35 PMAmong our findings:

  • Regular tweeting is key to brand success. 74% of top brands tweeted at least three times per day
  • Major brands are interacting more with individual users, especially in the restaurant industry. @Replies made up 68% of all brand Tweets
  • The opportunity to connect with consumers is ripe on Twitter. Engagement with Interbrand 100 Tweets was up 105% since Q4 2013

Download the full study by clicking the link below, and be sure to share your own Twitter success stories in the comments section below.

Lucy Hitz

I’m the Head of Marketing Communications here at Simply Measured, where I'm responsible for our content program, social media marketing, PR, and comarketing ventures. I love yoga, The X-Files, peaty scotch, hiking, and poetry. If I were a social media channel, I’d want to be Instagram, but I think I’m Twitter.

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