9 New Year’s Resolutions All Marketers Should Consider
It’s tempting to let these last few weeks before 2017 just slip away to holiday parties, last-minute gift shopping, or excitement over an extended vacation.
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Consider ending the year on a personal best with these nine New Year’s resolutions for marketers. Come back into the office in January on a mission — not counting down the days until the next break.
1. Learn a New Digital Skill or Vocabulary
Are you still wondering what an ad exchange is? Do you know how to market your clients’ products or services effectively online? With the prevalence of digital advertising continuing to skyrocket, make a commitment this year to learn more about the digital advertising ecosystem. Your clients will be impressed with your ability to market across varying channels.
As an added bonus, adding skills like SEO/SEM marketing to your resume will make you a more attractive marketing candidate.
2. Give Attention to a Different Department
Is your marketing strategy usually reliant on content? Maybe design? Make a resolution to give your attention and expand exposure to a new department. By running campaigns based on a new core department, you’ll learn more about their process, which can help you create future solutions and take your department out of the silo.
For example, a marketer who often relies on content may partner with the analytics team and learn new SEO keywords that boost online traffic.
3. Subscribe to Marketing Blogs and Newsletters
Start each workday in-the-know on current marketing trends, and learn new tips from experts in the field by reading recent marketing newsletters and blogs. It helps to get your mind ready for work, and it’s an easy way to flow into the day. If you commute to work, you can even download marketing podcasts to help break up the mundanity of the morning grind.
There’s a wide variety of marketing newsletters and blogs, though your time will be best spent finding subscriptions that fit your specific marketing niche.
Perhaps you already subscribe to ten marketing newsletters and none of them is exciting to you anymore. Add a new person or a new voice into the conversation each day. Burnt out on marketing reading? Dig deeper into PR, sales, or entrepreneurship — any of these can help you to better understand your company as a whole.
4. Invest in Your Team
A marketing firm’s greatest asset is its talent. Creating a great team can take a lot of patience and expertise. To start investing in your team, check out these Seven Factors of Great Marketing Teams. The piece lays out seven core principles to develop and retain a specialized yet complete, driven, and innovative team:
- Skill Diversity
- Clear Communication
- Decisive Leadership
- Sharing Credit
- Conflict Resolution
- Goal-Oriented Progress
Utilizing these principles within your own team will help ensure a successful 2017. Sometimes you can only do so much on a personal level. Emphasizing improvement as a team effort is critical to future success.
5. Clean Up Your Workspace
Are there papers on your desk you have yet to file? How long does it take you to find a file on your laptop?
In one study, those who had been exposed to the neat [workspace] environment stuck with the task for an average of 1,117 seconds before giving up, more than 1.5 times as long as those who had been exposed to the messy space (669 seconds). Other experiments produced similar results.
By cleaning both your physical and digital workspaces, you can become more efficient and better able to focus on the task at hand. You’ll also be welcoming in new ideas for the new year by having a place to receive them.
6. Optimize Your Content
Digital marketing, SEO, and SEM are exciting tools for marketers, but they’re just that — tools. Marketing relies on getting a message to a consumer and having that message received positively.
Focus on optimizing your content with robust analytics so you can ensure you’re meeting business needs.
7. Create a Customer Experience Map
Understanding how a customer interacts with your product or service is crucial to developing a marketing plan. Grab a poster board or bring up a design program to illustrate the life cycle of your brand in the eyes of your customers. This will help to profile and plan the most effective way of reaching a segment of desired customers.
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Seeing the life cycle will make you think from a different perspective, which often increases the likelihood of an innovation. Maybe you didn’t realize that most of your customers interacted with your brand digitally first. Now you can adjust your digital budget to convert them faster.
8. Go to a New Event
Falling into the trap of only attending networking or professional development events where you know someone is common and comfortable. Instead, make a resolution to attend one new event per quarter where no one you know is attending. You’ll network with a new base of people and be more likely to pick up new knowledge, since you’ll be less distracted catching up with colleagues.
Your initiative to be a more dynamic marketer will be appreciated by your boss or team members.
9. Offer Help
Even if you’ve only been at your company for under a year, offer to help your colleagues. Whether you’re fresh out of college or recently made a career switch, your unique perspective adds value to your marketing team. Are you a veteran? Help rookies learn your strategies or help them find their way out of a beginner’s error. Companies that truly feel like teams foster employee satisfaction and higher-quality work.
2017 is almost here, and you can welcome its arrival with these resolutions. The new year could mean increased profit, a larger salary, greater employee engagement, and more work satisfaction. These nine resolutions will help you take on 2017 with a new fervor.
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Lexie Lu is a freelance UX designer and blogger. She keeps up with the latest web design trends and always has a cup in close proximity. She writes on Design Roast and can be followed on Twitter @lexieludesigner.