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Analyzing #ImmigrationReform: Leveraging Data to Inform Social Strategy

Yesterday, Hillary Clinton spoke at the Marketo Marketing Nation Summit in San Francisco. When asked about her thoughts on Immigration Reform, she said “we need to market it better.”

In order to market something better, you first need to understand it. What drives conversation? Who drives the conversation?

Luckily for Hillary, who no doubt reads this blog, our very own Jeff Gibb recently used immigration reform as a case study in a presentation, focusing on leveraging keyword data for discovery within any topic, and how that discovery can inform social strategy. It’s amazing what you can learn from some simple keyword analysis.

Below you’ll find his process, analysis, and take aways gleaned from some simple keyword reporting and analysis.

Kevin Shively

I lead marketing for Simply Measured. Recovering journalist. My team is embarrassed of my hilarious jokes. Firm believer that the best marketers are the best storytellers and the best storytellers use the best data.

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