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Analyzing Pre-CES Tweets: Tablets, 3D TV, Android, Samsung, and Microsoft

One of the brightest moments of the year for us tech geeks has arrived — CES! To keep up with all the big announcements, media commentary, and consumer reactions, we’re monitoring all the buzz around CES and related events this week. There is a wealth of social media conversation data to analyze. In the days before the event, the conversation is focused on preparation, travel, pre-conference announcements, and tons of predictions. So what has come to the top of the conversation? So far, Tablets, 3D TV, Android, Samsung, and Microsoft are the hot topics from the streams we’re tracking (#CES and “CES 2011”). Here’s how these top trends compare in the weeks leading up to the event…

Headlines for Top Social Media Themes:

Tablets: With the iPad closing out 2010 with huge sales numbers and validating the market, 2011 is expected to be the year of the tablet at CES. Android powered tablets plus alternatives like RIM’s PlayBook are getting a ton of pre-CES hype in social media. ~16% of all #CES or “CES 2011” tweets and facebook posts in the last month also mentioned tablets.

3D TV: Advancements in 3D are expected to be a major theme this year. Last year was the start of 3D TV technology, and consumers are expecting the next iterations to be on display at CES this week.

Android: Everyone is expecting to see tons of Android smartphone and tablets at CES. Android has been growing like mad in recent months and is receiving a serious attention in social media leading up to CES.

Samsung: There is a lot of early buzz for Samsung, primarily driven by news of the Galaxy Player launch. The Galaxy Player is set to compete with Apple’s long-time category leading iPod.

Microsoft: There are many predictions swirling as Steve Ballmer is set to take the stage for the opening CES keynote. There is buzz about a Microsoft TV product, Windows 7 tablets, and more Windows Phone 7 news.

Adam Schoenfeld

Adam is the Co-Founder and VP of Strategy at Simply Measured. In 2010 (aka the dark ages of social marketing), Adam joined Damon Cortesi and Aviel Ginzburg to found "Untitled Startup, Inc" with the goal of helping marketers and analysts use social data to do their best work. The company quickly evolved to become Simply Measured and the trusted leader in social analytics. Outside of Simply Measured, Adam is a golfer, breakfast enthusiast, and long-time data geek.

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