The Blog

Over the last 6 years, we’ve delivered social analytics through one very specific modality: reports. Today we’re adding an exciting and fundamentally different modality…

Every survey of marketers over the last decade has flagged “Social ROI” as the top challenge. It’s been beat up so much that it’s…

Social marketing has evolved. What was once an experiment that kept the intern busy is now a serious marketing function. Brands have made significant…

Measuring activity metrics like reach, engagement, and share of voice is widely accepted in social marketing today. It’s a solid starting point to quantify and optimize…

Engagement. In the world of social marketing, there is no word you’ll hear more often. Practically speaking, “engagement” is an umbrella for all the…

Social media marketing has grown exponentially over the last few years. New networks, new opportunities, and new tactics seem to pop up daily, and marketers…

There’s a debate brewing in the social marketing world right now. Earlier this week, Nate Elliott, VP and Principal Analyst at Forrester Research, published…

How is your brand performing on social media? The answer to this question usually involves an analysis of each individual network, with specific KPIs for…

I have a confession to make. I jump out of bed in the morning, excited to get to the office. Okay, just kidding. I…

Social media is no longer a completely free channel. Promoted content has taken hold, we have a Facebook organic reach crisis, and social marketing…