Better Marketing Starts Here
By Adam Schoenfeld –
Jul 12, 2016
Over the last 6 years, we’ve delivered social analytics through one very specific modality: reports. Today we’re adding an exciting and fundamentally different modality…
By Adam Schoenfeld –
Mar 30, 2016
Every survey of marketers over the last decade has flagged “Social ROI” as the top challenge. It’s been beat up so much that it’s…
By Adam Schoenfeld –
Oct 13, 2015
Social marketing has evolved. What was once an experiment that kept the intern busy is now a serious marketing function. Brands have made significant…
By Adam Schoenfeld –
Sep 1, 2015
Measuring activity metrics like reach, engagement, and share of voice is widely accepted in social marketing today. It’s a solid starting point to quantify and optimize…
By Adam Schoenfeld –
Apr 17, 2015
Engagement. In the world of social marketing, there is no word you’ll hear more often. Practically speaking, “engagement” is an umbrella for all the…
By Adam Schoenfeld –
Mar 9, 2015
Social media marketing has grown exponentially over the last few years. New networks, new opportunities, and new tactics seem to pop up daily, and marketers…
By Adam Schoenfeld –
Dec 15, 2014
There’s a debate brewing in the social marketing world right now. Earlier this week, Nate Elliott, VP and Principal Analyst at Forrester Research, published…
By Adam Schoenfeld –
Aug 5, 2014
How is your brand performing on social media? The answer to this question usually involves an analysis of each individual network, with specific KPIs for…
By Adam Schoenfeld –
Apr 18, 2014
I have a confession to make. I jump out of bed in the morning, excited to get to the office. Okay, just kidding. I…
By Adam Schoenfeld –
Apr 17, 2014
Social media is no longer a completely free channel. Promoted content has taken hold, we have a Facebook organic reach crisis, and social marketing…
