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Back-to-School Is the Second-Biggest Retail Holiday. Are You Ready? [INFOGRAPHIC]

“Back to school” is the second-biggest retail holiday in the U.S. This year, it’s expected to rake in $828 BILLION! But e-commerce brands are still trying to figure out the magic recipe for generating awareness and sales in such a crowded field on social.

This digital infographic guide, care of The Shelf, can help. Scroll to learn:

  • How dates — from school start dates to peak product purchase times — affect shopping patterns across the U.S.
  • How mobile and digital trends are affecting purchasing decision-making
  • What the customer journey looks like in the digital age
  • How you can leverage this information for better Back to School marketing
Courtesy of: The Shelf

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Lucy Hitz

I’m the Head of Marketing Communications here at Simply Measured, where I'm responsible for our content program, social media marketing, PR, and comarketing ventures. I love yoga, The X-Files, peaty scotch, hiking, and poetry. If I were a social media channel, I’d want to be Instagram, but I think I’m Twitter.

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