Back-to-School Is the Second-Biggest Retail Holiday. Are You Ready? [INFOGRAPHIC]
Back-to-School Is the Second-Biggest Retail Holiday. Are You Ready? [INFOGRAPHIC]Aug 8, 2016Lucy HitzBlogger ExtraordinaireSimply Measured
“Back to school” is the second-biggest retail holiday in the U.S. This year, it’s expected to rake in $828 BILLION! But e-commerce brands are still trying to figure out the magic recipe for generating awareness and sales in such a crowded field on social.
This digital infographic guide, care of The Shelf, can help. Scroll to learn:
How dates — from school start dates to peak product purchase times — affect shopping patterns across the U.S.
How mobile and digital trends are affecting purchasing decision-making
What the customer journey looks like in the digital age
How you can leverage this information for better Back to School marketing
I’m the Head of Marketing Communications here at Simply Measured, where I'm responsible for our content program, social media marketing, PR, and comarketing ventures. I love yoga, The X-Files, peaty scotch, hiking, and poetry. If I were a social media channel, I’d want to be Instagram, but I think I’m Twitter.
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