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Ben Donkor Is Taking Over Our Instagram for #LIFTSocial

Ben Donkor IG Takeover

You might know him as @FR314, but we know him as Ben Donkor, a digital marketing pro with a love for Beyoncé or social analytics.

Ben Donkor is a talented and seasoned Social Media Analyst, and now works at Microsoft. Why are we talking about our best friend Ben? Because he’s taking over our Instagram account during the #LIFTSocial conference!

You will be able to follow along with Ben’s long, adventurous trip from the UK to Seattle, and stick with him throughout the =LIFT(Social) experience.

We gave Ben a ring across the pond and asked him a few questions about what he’s looking forward to most.

How do you feel about taking over our Instagram account?

I’m thrilled and excited! It’s my first time in Seattle and the first-ever Simply Measured conference.

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I’ve been asking for a Simply Measured conference for years, so I’m psyched it’s finally come together and I can be a part of it.

Could you talk a little bit more about your relationship with SM?

A few years ago, when I was back at Groupon, I basically had no social tools whatsoever. As a Social Media Analyst, I needed tools to do my work!

The first solution that came to mind was Simply Measured — that was the best option out of all the ones I had researched. While using the trial, I actually felt like, “You know, this isn’t just a great tool for me, but a great tool for my colleagues and so many other marketers.”


I just started going crazy on Twitter first and then on my blog I wrote a love note to Simply Measured. It just made my whole life so much easier. Those were the days! Fast forward to now, at my new job, where we also use Simply Measured. That was a huge relief on my first day.

What are you most excited for at the conference?

I’m excited to see the Simply Measured folks speak. You follow someone on Twitter and you think they sound one way…but they sound totally different in person.

I assume that Uri Bar-Joseph probably sounds like Barry White, but when I meet him he might actually sound like Future.

Who are you most excited to see speak?

There are a bunch of sessions and panels I look forward to seeing. I’m really looking forward to the Social Marketing Trends for 2016 panel. It’ll be great for me to see what the panelists think is the next-hot-thing, but also give ideas about how to tackle them.

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I expect this conference to not only say why so-and-so is going to be huge, but what we as marketers can do to capitalize on developments in the field.

Work aside, what’s one thing you have to do before you leave Seattle?

I know that Seattle is big on football and sports, and I’m not at all. But, you know what else I’m big on? Food.

I know that the Seattle Restaurant Week is happening while I’m in town, so I’m going to be going up and down, east and west, around Seattle. I’m also going to have to go to Starbucks because it’s Pumpkin Spice Latte season.

Ready to connect with Ben and other =LIFT(Social) attendees? Click here to join our LinkedIn group and follow the #LIFTSocial hashtag on Twitter. We’ll see you guys next week!

Jade Furubayashi

My name is Jade and I'm the Social Media Manager for Simply Measured. We can find common ground in Beyoncé and Chipotle burrito bowls.

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