Beyond Engagement: The Social Media Metrics You Ignore [Webinar Recording]
Yesterday, we hosted a brand new webinar Beyond Engagement: The Social Media Metrics You Ignore. The insight and advice from our two speakers, Ron Schott and Kristin Dean, was incredibly valuable, walking through different metrics, and examples of brands that find success by using engagement as a foundation for other types of measurement.
Below are both the recording and the slide deck from the webinar. If you attended the webinar, you’re aware that a technical issue caused a delay after the first couple slides. We’ve edited that section down, so the recording should be a seamless experience. Enjoy!
About Our Speakers
Ron Schott: Simply Measured’s Director of Professional Services
Ron is the Director of Professional Services at Simply Measured. His agency background and experience working with some of the largest brands in the world has made him an expert at integrating social media with broader marketing plans and campaigns.
On a personal note, Ron has the meanest sweater game I’ve ever seen.
Kristin Dean: Simply Measured’s Enterprise Client Partner
Kristin is Simply Measured’s Enterprise Client Partner. Her experience working with our enterprise clients to develop, measure, and understand their social strategy is what makes her such a valuable part of their social programs. She has a deep understanding of best practices when it comes to social analytics, and an ability to educate her clients on the tactics that will make them successful.
To learn more about Kristin’s expertise, check out her recent interview with Bridget Quigg.
I lead marketing for Simply Measured. Recovering journalist. My team is embarrassed of my hilarious jokes. Firm believer that the best marketers are the best storytellers and the best storytellers use the best data.