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Beyond the Share: Proving the True Value of Social

Last week, we partnered with Bitly on our Beyond the Share: Proving the True Value of Social webinar. Now, the recording and slides are up here…

But I wanted to share my favorite “aha!” moments with you. So here we go.

1. Video Viewing Is Second Only to Likes on Facebook

Watching videos is the second-most popular Facebook activity worldwide among users. I bet that the gap between Likes and video viewership has narrowed significantly since the introduction of Facebook Live, and Facebook’s ever-increasing investment and focus on video content.

StatistaAs we’ve noted on this blog before, if you’re not investing in video content yet, it’s time. People are more open to watching video content on social than ever before.

The Social Marketer’s Guide to Social Media ROI

Videos are a great way to generate engagement and play to already-existing (and growing) Facebook user behavior.

2. Your Team…of One

We do a lot of talking about building your social team and what to do with your social team and how to educate your social team, but the truth is, in many organizations right now, that “team” is a team of one.

social teamThis was a bit surprising to me, and I expect to see this figure change rapidly as marketing organizations come to understand the impact of social for almost any business metric they’re mapping to.Social Metrics Map

3. Only 24% of Revenue Is Directly Tied to Social

What is success on social? In today’s landscape, no one really knows the answer to that question: in fact, only 24% of revenue is directly tied to social. Metrics ReportingThis, also, is going to change shortly, as attribution becomes top-of-mind for social marketers and CMO’s, and software solutions come together to deliver a product that can meet this need. It’s an exciting time to be here in social!

Did you attend the webinar (or watch the video above)? What surprised you most? Let us know @SimplyMeasured and @Bitly. 

Lucy Hitz

I’m the Head of Marketing Communications here at Simply Measured, where I'm responsible for our content program, social media marketing, PR, and comarketing ventures. I love yoga, The X-Files, peaty scotch, hiking, and poetry. If I were a social media channel, I’d want to be Instagram, but I think I’m Twitter.

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