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#BlackFriday was big on Twitter: Can #CyberMonday beat it?

The weekend after Thanksgiving has become a cultural rite for the retail-enthralled.

With Black Friday prompting lines at 3AM, and Cyber Monday inspiring an email inbox full of digital fliers, it’s hard to avoid  the commerce this time of year. And Twitter is no exception.

But where are digital retailers investing time and money: Black Friday or Cyber Monday?

This year, 696,649 #BlackFriday Tweets were posted during the 24 hour period alone. Over the course Nov 27-30, over 1.2 million Tweets were posted.

Black Friday Tweets

Will Cyber Monday beat that? It’s starting to get close:

Cyber Monday vs. Black Friday

So far, over 210,000 #CyberMonday Tweets have been posted this week. 120,000 of those Tweets were posted yesterday in preparation of the sales. As of this morning, #CyberMonday has been Tweeted 103,927 times through 9AM PT.

Hell, most people aren’t even in the office yet and I’ve already booked a hotel room for a wedding in May because it was 75% off today.

Who Made a Mark on Black Friday?

Proving that the cultural phenomenon of Black Friday has taken hold outside of the retail space, NASA recored the most Retweeted Tweet using the #BlackFriday hashtag by playing off the theme and starting a conversation about black holes. Way to go science!

NASA actually recorded two of Friday’s top 10 Tweets using the #BlackFriday hashtag.

Who Invested Time on Twitter?

Not every Tweet was educational. There were plenty of deals being shared on Twitter and almost as many news outlets talking about those deals. Puff Daddy (I’m old school, I can call him that), Paris Hilton, and 50 Cent were among the celebrities to get involved in the fun as well.

Screenshot 2013-12-02 08.20.25

Two of the most active accounts belonged to Victoria’s Secret and Walmart.

Victoria’s Secret

Victoria’s Secret Tweeted 504 times with the #BlackFriday hashtag, with some pretty clever campaigns, including the one below cashing in on the sentiment of Cyber Monday for the customers who don’t want to spend all day in the mall.


Walmart followed Victoria’s Secret closely with 378 Tweets on the day of the sale. The behemoth company used what appears to be their catalog collateral to promote current sales, including this creepy ad for an Elmo doll that is eating a small child.

Verizon Wireless

Verizon Wireless, not to be outdone, focused on a specific demographic by utilizing a celebrity influencer. Selena Gomez’s promotional Tweet (and video) for the retailer was the third most Retweeted Tweet using the hashtag.

Verizon’s strategy shouldn’t be overlooked. Gomez’s audience is so large that her Tweet tallied the highest potential impressions of any Tweet that day, including several from Twitter giants like MTV, E!, and Microsoft.

Overall, the #BlackFriday hashtag racked up over 2 billion potential impressions on the day of the sale:

Screenshot 2013-12-02 08.09.34

Is there a brand doing something interesting for #CyberMonday that we should be paying attention to? Let us know in the comments or by Tweeting to @SimplyMeasured.

Kevin Shively

I lead marketing for Simply Measured. Recovering journalist. My team is embarrassed of my hilarious jokes. Firm believer that the best marketers are the best storytellers and the best storytellers use the best data.

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