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Bracketology: Which School is Winning With Social?

Major colleges and universities have been doing more to integrate social media over the last few years, expanding their marketing efforts into the networks where prospective students, alumni donors, and die-hard fans live.

So do these efforts equate to successful programs?  We tracked the No. 1 and No. 2 seeded teams on Twitter for the seven days leading up to the NCAA basketball tournament, and stacked them up against each other using our own bracket based on Twitter engagement.

The lowest ranking teams were Georgetown and Gonzaga, who incidentally, were also the only two No. 1 or No. 2 seeds to be knocked out this weekend. Yeah…eat your heart out Nate Silver.

As we dive into the Sweet 16 round, will social engagement match success on the court? Maybe not, but it could equate to long term growth and a sustained fan base. Check out our infographic of who is schooling their competition in social. This analysis was done using Simply Measured’s competitive reporting tool. To view the full report, click here


top teams on twitter

*Accounts used for this report are official according to each school’s athletics website. 

You can conduct your own competitive analysis on Twitter or Facebook by requesting a free trial here and adding your social profiles as well as those of your competitors.

Kevin Shively

I lead marketing for Simply Measured. Recovering journalist. My team is embarrassed of my hilarious jokes. Firm believer that the best marketers are the best storytellers and the best storytellers use the best data.

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