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Brands Tap Into the Madness: Tweets from the Week

March Madness is alive and well. With the Sweet 16 approaching, brands are making a push on social media to tap into this massive and attentive audience. Although most brands will be releasing their full court presses during and after the Sweet 16, we’ve already seen a few brands picking up on the buzz!


Nike’s graphic designers are kicking it into overdrive to celebrate the season. To celebrate one one of the most unpredictable tournament starts in history, Nike reminds everyone that the madness has only begun.


Adidas designed the uniforms for this year’s March Madness and they’re putting them at center stage. Even though their uniforms will be on display all month on CBS, this Tweet makes sure that the audience knows that those slick shorts are Adidas.


ESPN is on their A-game. Their March Madness coverage has been informative, engaging and thorough. Throughout the tournament, they’ve been driving engagement by sharing notable moments, like this one, from the tournament. A telling photo in a timely Tweet always leads to big ROI.


This team’s 15-seconds might be over, but they made sure to make it count. All eyes were on North Dakota State, and they took to Twitter with confidence. We’ll definitely remember their name come next year!

What do you think about brands’ coverage of March Madness?

Jade Furubayashi

My name is Jade and I'm the Social Media Manager for Simply Measured. We can find common ground in Beyoncé and Chipotle burrito bowls.

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