[Case Study] UFC Packs a Punch with Social Media
The Ultimate Fighting Championship (UFC ) is the world’s fastest growing sport and one of the world’s most impressive brands when it comes to social media. From live streaming Facebook Fights, to Twitter performance bonuses for athletes, and the most successful Spotify campaign ever, UFC is consistently pushing the envelop with their innovative social media programs.
When UFC picked Simply Measured as their analytics and reporting platform, we were beyond pumped. Since then, we’ve been in awe of UFC’s social media team and their thought leadership on engaging fans, measuring results, and ultimately connecting social media to business outcomes.
The folks at UFC were nice enough to work with us on a case study to highlight the results from UFC Rio, one of their most popular events in 2011. With an equally big event just a week away (UFC 148), we thought now is the perfect time to share our UFC Rio case study.
You can download the case study or view it below.
Adam is the Co-Founder and VP of Strategy at Simply Measured. In 2010 (aka the dark ages of social marketing), Adam joined Damon Cortesi and Aviel Ginzburg to found "Untitled Startup, Inc" with the goal of helping marketers and analysts use social data to do their best work. The company quickly evolved to become Simply Measured and the trusted leader in social analytics. Outside of Simply Measured, Adam is a golfer, breakfast enthusiast, and long-time data geek.