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CES 2013 on Twitter by the Numbers (Day 0-1)

This year’s Consumer Electronics Show has been full of big visuals, flashy presentations and some crazy new tech, like the modified electric Rolls Royce that charges wirelessly, showed off by Qualcomm in their keynote presentationI know what you’re thinking: next year’s keynote might have hoverboards.

We’ve been tracking the event on Twitter, following the hashtags #CES, #CES2013, #CES13, and the official #2013CES. Take a look how the conversation is growing and which brands are driving conversation.

While Qualcomm (in purple) saw a good spike from their keynote presentation, the big winner in the pregame festivities was Samsung (in blue), whose press conference drove the highest level of Twitter conversation at the convention so far, spiking at over 4,000 mentions during their presentation. Sony also saw a strong response surrounding their press release.

Looking at the keywords, top conversations have ranged from healthcare to tablets, but the strongest presence centered around new high definition TVs. 4K was the strongest with over 5,500 mentions, driven mainly by Samsung’s press conference, Ultra HD was used over 1,700 times, and OLED had almost 3400 mentions.

CNET links have seen the most shares among hashtag conversations, with more than one appearance in the top 15 tweeted domains. Youtube coverage from various news outlets has also seen a large amount of traffic. Over 890 Foursquare check-ins have used one of the hashtags.

Overall, Twitter traffic for CES 2013 is seeing much higher volumes than the past two years, which is due in part to CES promoting the #2013CES, as well as strong engagement from #CES2013 and #CES13, which are in addition to the traditional #CES drove the majority of conversation in 2011 and 2012.

For more trend coverage from CES 2013, check back tomorrow morning. To analyze your own Twitter data, request a demo today.

Kevin Shively

I lead marketing for Simply Measured. Recovering journalist. My team is embarrassed of my hilarious jokes. Firm believer that the best marketers are the best storytellers and the best storytellers use the best data.

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