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CES 2013 on Twitter: Day 0-2 by the Numbers

The theme of CES 2013 seems to be “no strings attached.” Or rather, “no wires and chords attached.” Okay, maybe “strings” was a bit of a stretch but you get where I was going there: wireless.

On the front lines of that charge is Samsung, working to make every part of your life wireless. From TVs, cameras, media players and home theater systems, to things I never knew I needed wireless, like my fridge.

The emphasis on this hot topic, as well as their involvement in the 4K TV craze that’s also dominated conversation, giving all your 1080p screens “TV envy”, has made Samsung far and away the most buzzed about brand at CES 2013 so far.

We’ve been tracking the event on Twitter, following #CES, #CES2013, #CES13 and the official #2013CES. At the end of Day 2, over 254,000 tweets have been posted. Take a look at what people are talking about.

Audi has maintained a constant stream of mentions throughout the event, propelled by a self-driving concept car (even though the car is at least a decade away from production) and their new 3D Sound System, which as far as I can tell, means “more speakers…duh.”

 Samsung and Sony remain the most talked-about brands, although HP and Intel are both closing in as they release new products.

HP saw a large amount of conversation on Twitter during day 2, accounting for the biggest growth over Day 1. This change is due to the unveiling of their new “Sleekbooks” (AMD-powered counterparts to the Intel “Ultrabooks”) and a long list of monitors. Samsung also saw a resurgence after Day 1 (their biggest peak came during their press conference the day BEFORE Day 1). Sony’s buzz has dropped significantly since Day 1.

While the 4K TVs are still the biggest conversation driver, we were somewhat surprised to see the topic of healthcare dominate so much of the hashtag traffic. A large portion of this was spurred by Verizon CEO Lowell McAdam’s keynote speech about how personal technology can be integrated into our overall healthcare system, including their mHealth platform which will give doctors and patients an easier way to manage chronic disease and illness.

CNET has seen the most traffic from the hashtag tweets, followed by LinkedIn and Gizmodo. Over 1,800 Twitpics have been posted, and 1,200 Foursquare check-ins.

Overall, traffic seen a slight shift from trends from past years. While Day 2 is historically quieter on Twitter, this year, it saw higher engagement than Day1. A big part of this traffic is due to one heavily retweeted post from a keynote speaker at the neighboring New Media Expo that included the #CES hashtag (this same tweet accounted for the majority of the LinkedIn links), but even without that, Day 2 still saw a larger spike than Day 1.

Stay tuned as our continuing coverage of CES 2013 Twitter trends will be back tomorrow morning. If you have specific questions, feel free to reach out to @SimplyMeasured on Twitter. To analyze your own traffic and audience, request a demo.

Kevin Shively

I lead marketing for Simply Measured. Recovering journalist. My team is embarrassed of my hilarious jokes. Firm believer that the best marketers are the best storytellers and the best storytellers use the best data.

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