#CES2015: Why Consumer Tech Brands Can’t Ignore This Conference
The Consumer Electronics Show is a mecca for gadget lovers, tech geeks, and big brands, and it’s back in Las Vegas this week for the 2015 rendition.
Each year, CES attracts more and more consumer tech brands, both at the conference and online, as they release new products and make announcements about upcoming projects. Consumer electronic brands realize they can’t ignore the opportunity to reach a targeted, interested, and engaged audience.
This brand involvement isn’t surprising when you consider the exposure companies can find among CES patrons and digital followers. Last year, CES-related Tweets generated over 3.9 billion impressions on Twitter, with #CES2014 Tweets peaking at more than 10,000 per hour.
Media companies throw fuel on the fire as well, covering every aspect of the conference and driving the conversation online.
In 2014, more than half of the top users were media companies.
This activity is causing the conference’s audience to grow every year. In 2011, Tweets maxed out at just under 5,000 per hour, and each year the volume has increased.
This year, we expect to see brands even more integrating social and physical presence even closer. Which companies and products do you expect to take center stage?
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Marketer. Business & strategy for Simply Measured. SaaS, tech, 90s hiphop, complaining about stuff. Recovering journalist. Told I used to be funnier.