CES Days 0 & 1 By the Numbers
Good news data junkies, we’re tracking the social-side of CES and have some interesting data to share!
With some strong engagement after Steve Ballmer’s Keynote address, Microsoft is leading the way in terms of interactions. But Qualcomm was the big gainer in Day 1 as excitement spread during their keynote.
Unsurprisingly, the most popular topics are OLEDs and Ultrabooks. As more announcements are made, we will be watching this closely to see if the trend changes.
When we look at the top links from the #CES stream we see that most of the sharing is centered around news and photos/videos. CNET, Mashable and Engadget lead the charge in terms of news, and Instragram, yfrog, twitpic, and twitter.com lead the way in the photo and video category.
Overall, Twitter volume is slightly higher in 2012 than 2011. This could be reflective of a variety of things (Twitter’s growth, penetration within the tech crowd) and is something we will monitor through the event.
Adam is the Co-Founder and VP of Strategy at Simply Measured. In 2010 (aka the dark ages of social marketing), Adam joined Damon Cortesi and Aviel Ginzburg to found "Untitled Startup, Inc" with the goal of helping marketers and analysts use social data to do their best work. The company quickly evolved to become Simply Measured and the trusted leader in social analytics. Outside of Simply Measured, Adam is a golfer, breakfast enthusiast, and long-time data geek.