#CES2014 by the Numbers: After the Bots and Breakdowns, Here’s Who Took Over Twitter
All week we watched as Michael Bay froze on stage, Samsung & LG gave us TVs that bend for no reason other than “why not?”, Marissa Mayer hit us with a full variety show keynote, and Twitter and Facebook made it weird.
We tracked #CES2014, #CES, #CES14 & #2014CES using the Simply Measured suite of Certified Twitter Analytics, analyzing the top trends and topics that were being discussed on Twitter. Over 400,000 Tweets drove almost 4 billion impressions.
For our conference wrap-up, we wanted to finish the conversation about what we all talked about, and shift our focus to who was doing the talking.
CES 2014 by the Numbers
CNN contributed the two most impactful Tweets using CES keywords, sharing a link of Michael Bay’s freeze on stage, and an awesome new robot. CNN’s 11 million followers make pretty much anything they say impactful, and CES is the perfect venue for the news network.
Samsung also scored big with a tour of their products. Their 7 million followers got a link to the tech company’s Facebook page. Moves like this are becoming more and more common from savvy brands; leveraging one social network to promote another.
YouTube was the most followed account to Tweet about the event, followed closely by CNN and Samsung, but celebrities like Will.i.am and Nick Cannon also jumped in the mix, as well as countless news networks like The BBC, Time, WIRED Magazine, Wall Street Journal and Forbes.
While the conference took place in Las Vegas, it wasn’t the most active metro area to discuss the event. New York and Los Angeles took the cake there, likely because of all the tech pubs, blogs, and news outlets discussing the event.
Other US metro areas invested in tech joined in the conversation as well, including San Jose, Seattle, and Austin, Texas.
Twitter and Youtube led the list of Top Tweeted domains, with Vine and Facebook as the only other social networks joining the top 15 domains.
Engadget led the list of news outlets, with 14.7k mentions. CNET followed closely with 12.2k. Mashable, CNN, and Wallstreet Journal also made the list.
Windows and Intel were the only two brand sites to make the list, showcasing tech announced at the event and driving traffic to their website.
What was the hottest tech you saw at CES 2014? Which innovations are you most excited for? Let us know in the comments.
I lead marketing for Simply Measured. Recovering journalist. My team is embarrassed of my hilarious jokes. Firm believer that the best marketers are the best storytellers and the best storytellers use the best data.