Community Managers: 5 Reporting Tactics For Your First Day on the Job
Starting a new job can be daunting.
As a community or social media manager, the fact that you get to talk to people on Twitter doesn’t make this any less true. You generally have a wide range of responsibilities, a lot on your plate, and very few people in the company who understands just what it is you do.
For many companies, even the VP of Marketing or CMO may not understand what you do on a daily basis, or what your role brings to the organization.
By using analytics, you can quickly show your value, demonstrate an understanding of the organization, and make solid, well-developed recommendations…all on your first day.
Using Simply Measured’s Free Reports (since you probably won’t have a social analytics budget as you walk in the door), here are 5 tips for developing a strategy, demonstrating your expertise, and doing your job the best way possible.
5 Reporting Tactics For Your First Day
Learn What’s Been Working, and Share Your Findings: Its your first day on the job. While you shouldn’t assume you know everything about your new company, don’t sell yourself short. By using analytics like the free social traffic report from Simply Measured, you can see what percentage of traffic was driven to your company’s website by social media over the past month, which social networks were the top performers, and how that traffic compared to all other sources once on your site. These are findings you can share with your new boss as you start to formulate your new plans, strategies and areas of focus. He/She will be impressed that you took this extra step to understand the successes you can build off of, and the failures you can turn around.
Create and Share Your Own Benchmarks: Just because you haven’t been with the company for years, or even days, doesn’t mean you can’t get a clear understanding of some high level KPIs. By using the free Facebook Insights Report from Simply Measured, you can identify the last two months of activity on Facebook, looking at growth trends, engagement trends by types of content, and users being engaged. Set goals for each of these metrics, make them aggressive, and let your boss know why you set them. Once you’ve got Facebook goals in place, do the same with Twitter, etc.
Set The Bar For Regular Reporting: You were hired because they needed someone to OWN this part of the business. Don’t be afraid to own it. Start reporting to your boss immediately. Simply Measured’s free reports like the Instagram or Vine analysis allow you to report on networks they might not expect, and they come in sharable, easy to read packaging that your poss will appreciate. Give them high level takeaways from each network, what you’re learning about their business, and link to the reports, and make it clear that they can expect C-Level report in regular intervals.
Learn About Your Audience: Showing value isn’t always about quickly taking action. You won’t be able to effectively do your job until you understand who you’re marketing to. Learn about your audience. The free Twitter Follower Report lets you break down the demographics and activity of your Twitter audience, giving you a snapshot of what they’re doing, who they are, and how you can engage them.
Learn About Your Competition, and Share Your Findings: Who does your job really well? You can learn from them. Creating a competitive dashboard will help you benchmark your own success, but also follow the lead of leaders within your space. A good place to start is the free Facebook Competitive Report, where you can set your business against six of your competitors. The best time to start this is your first day, when you don’t own responsibility for past results.
As the Head of Marketing Communications at Simply Measured and generally delightful person, my job is to use data to tell stories to the internet that help the internet get better at telling stories...You're welcome internet.