Cross-Channel Social Media Measurement Webinar
Cross-channel measurement is critical to any advanced social media strategy, but it’s a complex problem that is difficult to solve.
With more networks, bigger audiences, and advancing tactics, the measurement needs for social media marketers are increasing daily.
As a marketer, how do you bring each piece of the puzzle into one place, create a common language, and develop an understanding that spans all of your social networks?
Social media marketing is transitioning from a loosely understood art form to a hard marketing science. Social media managers have to go beyond basic point analytics on individual networks and now must implement complete measurement across all channels and activities. — Adam Schoenfeld, CEO of Simply Measured
Schoenfeld and Schott will walk through the complexities of modern social marketing, and talk about the five essential functions of cross-channel measurement:
- Aggregating Data
- Standardizing Metrics
- Setting Baselines and Goals
- Analyzing and Comparing Data
Join us for this webinar tomorrow (Wednesday, August 20th) at 10:30 AM PDT by registering below. Adam and Ron will be available for a robust Q&A after their presentation, so come prepared with your questions!
Marketer. Business & strategy for Simply Measured. SaaS, tech, 90s hiphop, complaining about stuff. Recovering journalist. Told I used to be funnier.