Did Donald Trump or Hillary Clinton Drive More Social Buzz?
Wow. That happened. Last night, Donald Trump and Hillary Clinton went head-to-head in their second debate, and Twitter exploded with engagement–particularly during the discussion of Clinton’s deleted emails, Obamacare, and racial discrimination. Our data analyst Tripti Shrivastava kept tabs on the buzz and biggest moments before, during, and after the debate.
Donald Trump received the most Twitter engagement on debate day.
Trump’s most engaging Tweet on debate day took aim at Hillary:
— Donald J. Trump (@realDonaldTrump) October 10, 2016
Hillary’s most engaging Tweet on debate day also went on the attack:
"I will be a president for all of the people." —Donald Trump*
*Except women, people of color, LGBT people, Muslims… #Debate
— Hillary Clinton (@HillaryClinton) October 10, 2016
Across Facebook, Instagram, Twitter, blogs, and forums, sentiment towards the candidates ranged from confusion to jealousy, hitting every emotion in between.
The most heavily influencing Tweet for Clinton came from a celebrity, while the most heavily influencing Tweet for Trump came from a major news source.
Both candidates capitalized on their high-engagement moment on Twitter to solicit donations, but Trump out-solicited Clinton by more than 50%.
Trump was more active on Twitter generally on debate day. His most engaging pre-debate Tweet acknowledged his lack of support from Republican leadership and expressed gratitude for current supporters. Clinton’s most engaging pre-debate Tweet was all about putting her game face on for the volatile meeting of minds.
We’ll be running analysis like this for the third and final debate, too. Check back in with us then!
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I’m the Head of Marketing Communications here at Simply Measured, where I’m responsible for our content program, social media marketing, PR, and comarketing ventures. I love yoga, The X-Files, peaty scotch, hiking, and poetry. If I were a social media channel, I’d want to be Instagram, but I think I’m Twitter.