Did the RNC or DNC Receive Greater Engagement on Facebook and Twitter?
The Democratic National Convention ended last week, making history as Hillary Clinton became the first woman to accept a major party’s nomination to run for the President of the United States.
Thank you. pic.twitter.com/zTgGmMfHQg
— Hillary Clinton (@HillaryClinton) July 29, 2016
The Republican National Convention, the previous week, was slightly different, with a highly unusual show of disunity and anger on the floor of a modern party convention as Donald Trump’s opponents made their last-ditch effort to stop him from clinching the nomination, which he ultimately won.
— Donald J. Trump (@realDonaldTrump) July 22, 2016
The 2016 State of Social Marketing
As far as engagement goes, Republicans were a more engaged group throughout the convention, with the majority of buzz being driven by the man himself: Donald Trump. The Democrats were the loudest on the final night of the convention, as Hillary Clinton delivered her acceptance speech.
The Tweets and Facebook Posts Which Drove the Most Engagement Were…
For the Republicans, the top trending post was Donald Trump’s, in which he criticized the media for spending too much time on Melania Trump’s speech.
The media is spending more time doing a forensic analysis of Melania's speech than the FBI spent on Hillary's emails.
— Donald J. Trump (@realDonaldTrump) July 20, 2016
Social media was abuzz the first night of the Republican Convention after Melania Trump’s speech, as people noted that she had plagiarized parts of Michelle Obama’s speech from the 2008 Democratic Convention, making #FamousMelaniaTrumpQuotes trend on Twitter and driving the official Convention hashtag to a peak.
— Teen Vogue (@TeenVogue) July 23, 2016
For the Democrats, Hillary Clinton’s post for Barack Obama, “We love you back,” drove the most engagement.
The President gave a thoroughly optimistic speech on Day 3 of the convention. He endorsed Hillary Clinton, saying, “There has never been a man or woman, not me, not Bill [Clinton] — nobody more qualified than Hillary Clinton to serve as president of the United States“.
The Top Hashtags During the DNC and RNC Were…
Both conventions had their share of drama and theatrics, making various hashtags trend on social. Here is a comparison of the top trends and their statuses as the respective conventions ended.
By the end of the Democratic convention last week, the Democrats were able to pacify the concerns of most parties, as evident from the trending hashtags on social media during the convention.
However, most of the hashtags related to the Republican Convention 2016 were still on an uptrend on social media on the day their convention ended, indicating that there are probably still issues Mr. Trump needs to tackle.
It will be interesting to see how these conversations evolve and new topics trend as we head towards the Debates Season. We will be keeping tabs on the conversations and post updates right here on our Simply Measured blog as they happen. Stay Tuned!
Get everything you need to analyze the metrics that matter
Social Media Campaign ChecklistDownload
I'm a Social Media Analyst at Simply Measured. I love food, music, movies, and long walks. Let's talk about social media data!