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Election 2016: Our Social Conversation Analysis

Since the Democratic and Republican conventions this year, we have been monitoring the conversations about Hillary Clinton and Donald Trump on Facebook and Twitter. We have seen Mr. Trump leading the conversations on Twitter throughout. Now, with less than a week left for the elections this year, the gap between mentions of both the candidates on Twitter seems to be narrowing.Screen Shot 2016-11-03 at 4.21.10 PM Since the final debate, Donald Trump has received almost double the amount of mentions that Hillary Clinton has, but the Democratic nominee has some pretty influential celebrities rooting for her on social media.

Katy Perry has been the most influential celebrity talking about both the candidates on social. While the singer has sent regular Tweets in support of Hillary Clinton,

she has also posted Tweets or re-tweeted others opposing Donald Trump.

Both of Katy Perry’s Tweets included hashtags. Hashtags have played an important part in the election this year, with the Republican side even spending money to buy the relevant hashtags for their campaigns. Here we look at the top hashtags for the candidates from the final debate until today.Screen Shot 2016-11-03 at 12.58.43 PMAs the debate day nears, Americans are making up their minds as to which candidate gets their vote. This is evident in the moods on social media: “Confusion” for both the candidates has declined as “Love/Affection” has increased since the final debate.Screen Shot 2016-11-03 at 4.29.28 PMAnd while Hillary Clinton also sees a huge uptick on “Happy” and “Thankful,” the moods did not change much for Donald Trump, who in fact saw a decline for the “Happy” mood.

5 Metrics to Measure Brand on Social

Social media has been key in this election, with both candidates using social platforms, especially Twitter, to clarify their stands and to reach out to their supporters in this divided election season. And what divides the candidates in both parties isn’t just their solutions to policy problems–they disagree about what the problems are. Here are the policies that get mentioned on social media in relationship to both the candidates.Screen Shot 2016-11-03 at 4.20.32 PMDonald Trump gets the most mentions in regards to his policies about immigration, while the economy is the most talked-about issue on social media for Hillary Clinton.

As both candidates prepare for Election Day on November 8th and enter the final leg of their campaigns, these moods and mentions on social media are bound to change. We will be monitoring and analyzing the data for this landmark election in U.S. history and posting updates right here on our blog. If you are interested in learning more about the data above, please reach out to us on Twitter.

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Tripti Shrivastava

I'm a Social Media Analyst at Simply Measured. I love food, music, movies, and long walks. Let's talk about social media data!

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