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ELECTION DAY 2016: The State of the Race on Social

Today, America votes for her next president. As we all wait with bated breath for the final outcome, and its repercussions, here we look at how social media has voted so far for the candidates.

We looked at all the mentions that stated “I voted for…” for each candidate since the final debate on Oct 19, 2016.SM_Election2016-Map Nov8We also looked at the top election issues driving the conversations for the candidates in each state.SM_Election2016-ClintonTrump-Top3Issues-50states-01Conversations around Hillary Clinton encompassed a variety of issues, from the economy to abortion. On the other hand, the main topics around Donald Trump were very similar across most states, limited mainly to healthcare, terrorism, and the economy.

Gun policy and social security were the least talked about topics overall for either candidate.

Donald Trump has received higher mentions and engagement on social media since the conventions through the final debate, and this trend has continued to date, with Trump’s Twitter handle generating 15% more mentions than Hillary Clinton’s.Screen Shot 2016-11-08 at 12.43.29 PMTrump’s campaign hashtag also received twice as many mentions as Clinton’s.Screen Shot 2016-11-08 at 1.55.12 PMHere are the top hashtags for the candidates.Screen Shot 2016-11-08 at 10.14.27 AMDonald Trump’s top hashtags refer to the new motto he made a day before the final debate, #draintheswamp–claiming that he would make the government honest again by getting rid of all the corruption in Washington D.C.

As the country goes to vote, here is how “I voted” mentions on Twitter look like so far.Screen Shot 2016-11-08 at 1.28.17 PMWe are tracking the conversations for the candidates on social to see how the moods evolve for them as the election progresses. We will be posting them all right here on our blog. Meanwhile, if you are interested in any of the charts above or are looking for any other election data on social, do give us a shout-out on Twitter.

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Tripti Shrivastava

I'm a Social Media Analyst at Simply Measured. I love food, music, movies, and long walks. Let's talk about social media data!

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