Excel Functions Every Community Manager Should Know: Even if Excel Terrifies You
I was a journalist for much of my 20s, so I felt pretty unprepared when I interviewed at Simply Measured in a conference room named =offset (In retrospect, I can’t be entirely sure I even knew what an =offset was. Some type of French cheese maybe?).
I sat down across from our CEO, Adam Schoenfeld (our company was a lot smaller then), and he asked what my favorite Excel function was. I racked my brain and finally said something like, “I like all the Excel functions equally and my greatest weakness is that I work too hard and never give up.”
Somehow I still got the job. I’d done a lot of social media consulting work over the previous years, and my writing background was solid, so I figured I’d be just fine. My first day of work, Adam said to me “Okay, lets do some marketing!” and put me to work on my first ever network study…I quickly realized how wrong I was.
Luckily, he paired me with super-analyst David Lukas.
As I pecked my way through data, trying to come up with something usable and create a legible chart about Instagram engagement among the 100 largest brands in the world, David took the wheel and started flying through functions and short keys I couldn’t repeat if you gave me a year to study them.
Over the last two years, I’ve learned what it really means to be a “data-driven” marketer, and I’ve learned a ton about social media analytics from David and his ilk on the analyst team, so I’m very excited to share our latest guide:
In this guide, David and other members of the Simply Measured analyst team identify their favorite and most-used Excel functions, explaining why they’re valuable and how they work.
Everyone has Excel, but very few people are getting the most out of it. Excel is an incredibly powerful data analysis tool, but without a knowledge baseline it can be really frustrating. Our goal with this guide was to help you build that baseline by showing you some of our favorite tricks. – David Lukas
As a community manager, your social media campaigns and activity on your owned profiles are getting more complex. These functions can help you perform some sophisticated analysis and gain concrete insight into your social campaigns.
Trust me, if I can understand and use these tricks, you’ll be able to as well. And if you get stuck, don’t hesitate to reach out to us on Twitter. We’re always here to help.
I lead marketing for Simply Measured. Recovering journalist. My team is embarrassed of my hilarious jokes. Firm believer that the best marketers are the best storytellers and the best storytellers use the best data.