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Facebook Fan Page Analysis: Steelers vs. Packers Super Bowl Preview

With the NFC and AFC champions decided last weekend, the superbowl is just around the corner. As the big game approaches, fans for both the Steelers and Packers are becoming more active on social networks. Wondering which team is garnering more interest online, we took a look at the Facebook Fan Pages for both the Pittsburgh Steelers and the Green Bay Packers. These reports came from Exportly, our newest tool that is just now coming out of beta (all of this functionality is also available in Simply Measured packages). Here’s how the data breaks down between the teams. If we go by Facebook Fan Page activity, it looks like the Steelers will take the Super Bowl.

Both teams get the most activity on Sundays, but the Steelers have been winning in recent weeks:

In total. The Steelers lead in every category of activity and engagement on their Facebook fan page:

For both teams, the Super Bowl related posts are receiving the most engagement:

Adam Schoenfeld

Adam is the Co-Founder and VP of Strategy at Simply Measured. In 2010 (aka the dark ages of social marketing), Adam joined Damon Cortesi and Aviel Ginzburg to found "Untitled Startup, Inc" with the goal of helping marketers and analysts use social data to do their best work. The company quickly evolved to become Simply Measured and the trusted leader in social analytics. Outside of Simply Measured, Adam is a golfer, breakfast enthusiast, and long-time data geek.

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