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Facebook Insights: New Simply Measured Report Makes It Easier Than Ever

You may have noticed that Facebook Insights looks a little different lately. The social network cut their confusing PTAT Metric, reorganized their dashboard, and changed a few other key metrics.

But with several tabs for various metrics, navigating through Facebook’s Insights to find actionable…well…insight?  It can be a somewhat tedious and time-consuming task.

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Luckily, simplifying your big data sets to make them more consumable is what Simply Measured does best, and this is no exception.

As soon as the changes were made, we began working with Facebook’s API to update our Facebook Page Insights Report, giving you a simple way to understand and report on your Facebook Insights, all from one dashboard.

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Without digging through tabs to find the metrics and analysis you need to make decisions, our new Insights report allows you to see all of the KPIs that matter to you, and share them across your entire team directly on the web, in powerpoint, and if you’re a real data geek, in Excel, with dynamic and fully customizable charts.

What can you expect from this report?

The new Page Insights Report gives beautiful visualizations of all the important metrics found in Facebook’s Insights tab, with an intuitive flow that helps you gain real insight.

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  • Post and Activity Rates, trended over time.
  • Reach and Impression breakdowns.
  • Engagement and Consumption Metrics.
  • Negative Feedback.
  • Post-level metrics.
  • Optimization Details.
  • Demographic Breakdown.

View a full sample report here

While the new report will highlight Facebook’s new metrics and focus, we’re not abandoning anything you rely on for your business.

Screenshot 2013-11-18 16.54.01“The new Facebook Page Insights Report will focus on the updates that Facebook has made across the board,” said Sr. Analyst Agasthya Upadhya, “But measurement is all about context, so we’ll be keeping a legacy version that includes PTAT and other metrics our customers may use to benchmark growth and make decisions.”

These legacy reports are available alongside the new Facebook Page Insight Report within the Simply Measured App Reports tab.

“As long as Facebook continues to offer these legacy metrics, we’ll make sure our customers can use them” says Upadhya.

If you’re a Simply Measured customer, feel free to take a look at the new report in the app today. The new report is available for all reporting back to 12/01/2012.


Kevin Shively

I lead marketing for Simply Measured. Recovering journalist. My team is embarrassed of my hilarious jokes. Firm believer that the best marketers are the best storytellers and the best storytellers use the best data.

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