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Facebook Study: Hashtags, Engagement Rates & Content Analysis

Facebook has made big changes to the way brands and users interact. Over the past few months, Facebook has redesigned the News Feed to improve how visual content is displayed and introduced clickable hashtags giving context to user posts.

In our new report, we analyze activity from the Top 100 Brands in the world, with some pretty interesting findings. Check it out:

Tweetable Facebook Study Findings:

“Facebook statuses over 250 characters average less engagement.”___

“Automotive brands earn double the average Facebook engagement rate of other Interbrand companies.”___

“29% of brands disable user wall posts on Facebook, and average 15% less engagement.”___


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Nate Smitha

I'm a Marketing Manager at Simply Measured. It's my job to deliver content in a way that engages and informs social media professionals. My areas of expertise are marketing automation, conversion and social media analytics.

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