From Data Hell to Reporting Bliss: Why We Raised $20M
I’m excited to share that we’ve raised $20M from an amazing group of investors. I’m even more excited about how this validates our vision and lets us build our platform for the future. It enables us to define the measurement category. We get to jump in front of a massive evolution in social marketing. We get to push the industry forward with our user-centric approach to measurement. We get to scale what we love – helping every marketer take control of social data.
Data Hell is Getting Worse. We’re Here to Help.
Data hell. Lots of people have been there, but no-one is more familiar with it than marketers trying to understand social media. Every company wants to be data-driven, but for marketers this means extreme pain. It means late nights cramming together 5 CSV files, combing through data to find connections between channels, and hours wasted on reports that lack meaning. With more data being generated from more disparate channels and tools, it’s getting worse!
If it’s your job to understand (measure) and communicate (report) about social data, there is a light at the end of the tunnel. Simply Measured is working to solve this problem. We want you to spend your time getting business insights, innovating, and engaging your community – not burning your precious time in data hell!
As a team of data geeks, we live to solve this problem. It’s our passion. This funding validates our leadership position and gives us fuel to stay ahead of the curve as social media marketing scales.
Mark Your Calendars: Measurement Will Be King in 2014.
Social media is getting increasingly serious. It’s rapidly growing as an overall mix of CMO budgets, converging with digital marketing, and scaling. With that, it is getting increasingly messy and complex for brands – it’s now cross-channel, globally coordinated, converged with content & digital strategy, and having an impact on all of earned, owned and paid media. This evolution has unfolded in 3 key phases:
The stars are aligning for measurement to be crowned king in this third phase of social marketing. According to the latest CMO survey, social marketing will increase 2.5 times as a percent of total spend in the next 5 years. The same survey found that less than 40% of CMOs know the quantitative impact of marketing programs. We’re entering a world where ad-hoc or manual processes won’t cut it. Nor will rigid and narrow analytics suites. Brands are now demanding standardized measurement & reporting at scale, across channels.
How Simply Measured Is Defining The Measurement Category and Ending Data Hell
We are defining the measurement category for the age of serious social marketing.
We want to be the best solution in the world and your measurement partner. We’re already trusted by over 1/3 of the Interbrand 100 and social media leaders like Pepsi, Kia, Chipotle, Samsung, American Express, AOL, Clorox, Billboard, and Major League Soccer. In the last year we’ve more than doubled our revenue and grown our paid userbase by nearly 5 times. Working with our customers, we see two core needs:
1. MEASUREMENT. The data and metrics you need to truly understand performance – across channels, across profiles, integrated, with clear context, the way you want.
2. REPORTING. The tools you need to communicate with your team, get insights, and make decisions. Integrated with the Excel and Powerpoint tools you already use, streamlined from data to deliverables.
The funding will let us do this better, faster, and put MOAR DATA at your fingertips. We’ll be investing heavily in our platform and continuing to build our team. We’re able to take a very long term view and invest for the future.
We love waking up every morning to solve this problem. We’re excited to be on the forefront of the next phase in social marketing. We live to put an end to data hell and create measurement & reporting bliss. We know this is critical to the success of our industry as social marketing gets more serious. We look forward tackling this challenge with you!
p.s. We’re hiring.
p.p.s. Request a free trial.
Adam is the Co-Founder and VP of Strategy at Simply Measured. In 2010 (aka the dark ages of social marketing), Adam joined Damon Cortesi and Aviel Ginzburg to found “Untitled Startup, Inc” with the goal of helping marketers and analysts use social data to do their best work. The company quickly evolved to become Simply Measured and the trusted leader in social analytics. Outside of Simply Measured, Adam is a golfer, breakfast enthusiast, and long-time data geek.