Google+ Hangout: What Does The Data Tell You?
This week, James Dearsley, Founder of the Digital Marketing Bureau, invited me to join him on his What Does the Data Tell You? show. The show, which takes place as a public Google+ hangout, focuses on various case studies and types of social media analysis.
It was a great conversation that walked through a case study of Coca-Cola and how they’ve been using social during the World Cup. James and I took a look at a Simply Measured Twitter account report, Instagram report, and Tumblr report to identify some of the tactics, lessons, and successes that showcase the data.
James gets as excited about analysis as I do, so the quick look through these reports highlighted the type of insight anyone can gain from their social media data. I walked through a few of the key components, and James added his perspective from working with clients to analyze data and develop social media programs.
What Does the Data Tell You
During the show, we discussed several related topics, so I wanted to follow up with some links that you might find useful.
- Each of the reports that James and I walked through are available as part of a free trial, which you can sign up for HERE.
- The free reports that we discussed, covering seven different networks, are available for anyone to use HERE.
- The blog post about our community manager, Jade Furubayashi’s Tweet cadence analysis can be found HERE.
- Our pre-World Cup snapshot of Coca-Cola’s social campaigns can be found HERE.
I lead marketing for Simply Measured. Recovering journalist. My team is embarrassed of my hilarious jokes. Firm believer that the best marketers are the best storytellers and the best storytellers use the best data.