[GUIDE] Beyond Reach: The Critical Facebook Metrics You Should Measure
We’ve talked a lot about different ways brands can mitigate the Facebook organic reach crisis, but none is greater than understanding your page performance, and which levers make the most difference.
In order to do that, you need to move beyond reach, to metrics that Facebook Insights doesn’t show you.
In today’s world, measuring your Facebook page performance should take several factors into consideration, and holistically measure both your paid and owned promotion.
In this guide, we’ll show you how to get the most complete view of your Page, including:
- The fundamental problem with focusing your analysis on reach
- A list of the key metrics you should benchmark and track
- Three basic types of analysis your team should perform regularly
- How negative feedback plays a role in your understanding of your Page’s performance
Click the button below to download the full guide!
As the Head of Marketing Communications at Simply Measured and generally delightful person, my job is to use data to tell stories to the internet that help the internet get better at telling stories...You're welcome internet.