[Guide] Social Media Measurement For Retail Brands
Very few industries have as broad a set of objectives as retail does on social media. From converting to direct web sales, to brand building for brick-and-mortar success, the metrics that matter to retail brands can be daunting.
As a retail marketer, you’ve probably got some serious questions:
- Which metrics should I focus on to drive strategy and build stunning social campaigns?
- How do I benchmark my brand to make sure my campaigns make the most impact?
- How do I drive in-store purchases using social media?
We curated a list of the most asked-for social media metrics from major retail brands, and outlined how they are using those metrics to create successful social campaigns. Download the guide now to find out how to measure your brand’s social media strategy, and leverage new platforms to create better campaigns.
Social Media/SEO/SEM Whiz, Content Producer @simplymeasured! Smarty-Pants, Equestrian, Photographer and Francophile. I write big content pieces like our guides and ebooks, to help you make smarter decisions when it comes to social media marketing.