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Guide to CES 2011 on Twitter (and some data)

I’m heading to Vegas for my first CES this week and I couldn’t be more excited. As the event nears, there is a lot to keep track of on Twitter. I’ve attempted to put together a quick guide to CES on Twitter based on what I’m seeing in the stream. Hopefully this will be useful whether you’re going to Vegas or following along online. If you are going to CES and you’re a RowFeeder customer, fan, or you generally want to connect, drop me a line on Twitter @schoeny. We’ll keep tracking the conversation and post more analysis here as things develop.

Event Hastags and Usernames:

1.) #CES. The main hashtag circulating is naturally #CES. This is the primary stream I’ve been watching. We started tracking the hashtag with RowFeeder on 12/16 and it has racked up over 20,000 tweets since. As the chart below shows, this is accelerating as the event nears and we expect this trend to continue.

2.) #MashableAwards. The Mashable Awards Gala is on Thursday 1/6 at Cirque du Soleil Zumanity, New York New York (I’ll be there!). Because of Mashable’s social media focused audience, this hashtag gets a ton of volume. We started tracking the hashtag back in September when nominations opened and it has seen over 620K tweets since!

3.) #CESTweetup. This is the hashtag for the main CES Tweetup being held at Space Quest Lounge, Las Vegas Hilton on Saturday 1/7. While this hashtag isn’t getting a ton of activity yet, it is likely to be useful during the event.

4.) #CESCitiTweetup. Citi is hosting a Tweetup on Thursday 1/6 from 4-7pm. This event appears to be geared toward social media folks. It is organized by prominent names in the social media space, Mack Collier (friend of RowFeeder) and Tami McCarthy, and is held right before the Mashable Awards at the New York New York.

5.) @IntlCES. The Official CES Twitter handle is @IntlCES. The account has been engaging with attendees to answer questions and provide useful info about the weekend. I’m also tracking all mentions of this handle to learn more about the event. It has been getting mentioned at an increasing pace as the event nears (see chart below).

CES Top Tweeters:

In addition to following the hashtags and events at CES, you can also keep an eye on prominent people talking about the event. After crunching some of the data from #CES and “CES 2011,” we looked at the most active people within the conversation and the most followed people. The two charts below show the top 25 Twitter accounts in both categories. For the most active accounts we limited this to people with >3,000 followers.

The most active CES tweeters so far are; Mitch Goldstone (@ScanMyPhotos), Calvin Lee (@mayhemstudios), Dasha Bushmakin (@DashaBushmakin), Jean Parks (@geekbabe), Droid Guy (@thedroidguy), Amber Osborne (@missdestructo), Lisa Cahone (@totaltechnews), Fitarella (@Fitarella), african-elephant. (@UKsuperstore), Business Wire (@tradeshownews), International CES (@intlCES), Henie Reisinger (@HennArtOnline), ACowboysWife (@acowboyswife), Gadget_Sage (@Gadget_Sage), Kate-Madonna Hindes (@girlmeetsgeek), SPONSER (@sponser_sponser), MeeGoExperts (@MeeGoExperts), Ken Yeung (@thekenyeung), Mack Collier (@MackCollier), Todd Cochrane (@GeekNews), Chris Rauschnot (@24k), LoriMoreno (@LoriMoreno), Pauline (@phayes4342), Android Marvin (@androidmy), and Delores Williams (@delwilliams)

The most followed CES tweeters so far are; LeVar Burton (@levarburton), Ustream (@Ustream), TechCrunch (@TechCrunch), FragDolls (@FragDolls), Zoe Keating (@zoecello), twitcam (@twitcam), ReadWriteWeb (@RWW), Wall Street Journal (@WSJ), Jeff Keni Pulver (@jeffpulver), NPR News (@nprnews), detikcom (@detikcom), Wynn Las Vegas (@WynnLasVegas), Jenna Wortham (@jennydeluxe), Engadget (@engadget), Research In Motion (@BlackBerry), The Associated Press (@AP), WWE (@WWE), Microsoft Windows (@MSWindows), Pleasure Ellis (@PleasureEllis), Chris Brogan (@chrisbrogan), Apple & Mac News (@MacTrast), Robert Scoble (@Scobleizer), BlackberryVzla (@BlackberryVzla), TravelChannel (@travelchannel), and Jim Cramer (@jimcramer).

Adam Schoenfeld

Adam is the Co-Founder and VP of Strategy at Simply Measured. In 2010 (aka the dark ages of social marketing), Adam joined Damon Cortesi and Aviel Ginzburg to found "Untitled Startup, Inc" with the goal of helping marketers and analysts use social data to do their best work. The company quickly evolved to become Simply Measured and the trusted leader in social analytics. Outside of Simply Measured, Adam is a golfer, breakfast enthusiast, and long-time data geek.

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