[GUIDE] Using Paid, Owned and Earned Media to Build Successful Social Campaigns
As organic reach declines, social media marketers are faced with a dilemma: how do I make sure my customers are seeing my brand’s messaging? The answer lies in creating a campaign that integrates your paid, owned and earned media to drive engagement and customer acquisition.
Your campaign strategy will rely heavily on all three types of media, and should be backed with detailed data collected from each network on each type of media. You’ll need to know where you stand, what works and what doesn’t, and which obstacles you’ll need to overcome. This is no small task, so we’ve written a guide to using paid, owned and earned media (POEM) in your social campaigns.
Our guide will show you:
- How to apply the POEM model to social media
- Tips for using the POEM model in your social media marketing campaign
- A look at how J. Crew has created success using the POEM model
- Considerations to using POEM successfully
Click the button below to download the full guide for free.
Social Media/SEO/SEM Whiz, Content Producer @simplymeasured! Smarty-Pants, Equestrian, Photographer and Francophile. I write big content pieces like our guides and ebooks, to help you make smarter decisions when it comes to social media marketing.