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#Hashtags: Why They’re More Useful to Marketers Than Ever

LP_image_hashtag_guide-228x160Hashtags — we see them constantly these days.

They’re such a standard part of our vernacular that we ignore many of them: #YOLO #Swag #LOL. It’s gotten to the point where I’m not even fazed when I see a hashtag in an email.

As annoying as hashtags can be in the wrong hands, they’re still an incredibly powerful social media tool, both for personal discovery and for digital marketers.

Twitter’s release of their new activity dashboard makes this more true than ever. Hashtag clicks on the network can now be factored into engagement on the social network, giving a new depth to reporting on this earned media.

Our latest guide, How to Promote and Measure Hashtag Campaigns helps you make the most of your hashtags.

A single hashtag can connect your brand messaging across each of the major social networks. Learn how hashtags can be used to engage your social audience and how you can measure their performance in cross-channel campaigns.

Download this guide to learn tips for promoting and measuring cross-channel hashtag campaigns, including:

  • What hashtags are and why you should be using them
  • How successful brands are using hashtags
  • Which networks support hashtags
  • How to use hashtags to promote contests

Click the button below to download the full guide for free!

Download the Guide

Kevin Shively

I lead marketing for Simply Measured. Recovering journalist. My team is embarrassed of my hilarious jokes. Firm believer that the best marketers are the best storytellers and the best storytellers use the best data.

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