Holiday Shopping Showdown Part II – Who 'Won' Black Friday
Last week we kicked off our Holiday Shopping Showdown series and things really started heating up over Black Friday and Cyber Monday. Comscore reports that 2011 Black Friday sales were up an estimated 26% from 2010. Likewise, Mashable reports that Cyber Monday sales were up at least 15% from 2010. And, as you can see from our chart below, excitement for both Black Friday and Cyber Monday was quite high on Twitter.
Based on this chart, I think it’s safe to say that Black Friday won the Black Friday / Cyber Monday showdown! Congrats BF – you can email us(at)simplymeasured to claim your prize.
On Facebook there are some interesting trends building as well. Most of the retailers we are tracking saw excellent growth in fans during these most spectacular consumer spending events. In particular, Target saw 9% growth and was the leader in overall fans added with over 600K new likes. Macy’s also saw 8.4% growth in fans during the week of Black Friday. Interesting to note that Target required you to “Like” them in order to win prizes and get special deals. For this, we declare Target and Macy’s our winners of phase 1 based, on this growth metric. Be sure to stick with us for the rest of the Holiday Shopping Showdown as we compare more metrics, continue to analyze retailer performance, and declare more winners.
Adam is the Co-Founder and VP of Strategy at Simply Measured. In 2010 (aka the dark ages of social marketing), Adam joined Damon Cortesi and Aviel Ginzburg to found "Untitled Startup, Inc" with the goal of helping marketers and analysts use social data to do their best work. The company quickly evolved to become Simply Measured and the trusted leader in social analytics. Outside of Simply Measured, Adam is a golfer, breakfast enthusiast, and long-time data geek.