How Can You Drive More Social Traffic to Your Blog?
You know that there are multiple ways to drive traffic to your blog. Some of the more common approaches are through SEO, email marketing, and content marketing.
How to Create a Monthly Social Media Report
But what if I told you that it is drop-dead easy to drive traffic to your blog through social media?
It’s no secret that the life of a social media update is short, depending on the channel.
But check this out:
Most people go about promoting their content on social media the wrong way. Tell me if this scenario sounds familiar: You spend hours or even days creating your latest blog post, add some images, drop in a few links and then hit publish. Immediately you jump on your favorite social channels to share it and you’re done.
Sure, you might have received a few retweets or Likes, but you have seen this before. Your social media post will soon drift off into the far corners of the interwebs, never to be heard from again.
To confirm what you already know, you dive into your analytics and notice that your post has already had its fifteen minutes of social media fame. It’s done.
That all ends today, and I’ll show you how to do it with evergreen social media updates.
Who Said You Can Only Share Something Once?
As you know, SEO can take weeks, or even months, to come to fruition.
You didn’t spend all those hours creating a blog post to have its success hinge on one social media update and then play the waiting game with SEO, did you?
It’s time to make your social channels work harder for you.
2016 Social Marketing Planning Guide
I’m not exactly sure why, but there seems to be some sort of stigma that you can only share something once on social media.
According to Buffer, one benefit to resharing your content is that it can drive even more traffic back to your site.
If you want to really drive more social media traffic back to your website, then you have to share your content again and again. And again.
Create Multiple Social Media Updates
If you are going to share your content continuously on social media, then you have a little bit of legwork that needs to be completed up front. You are going to need to create multiple social media status updates for the same piece of content. I like to refer to this as evergreen social media updates.
However, no one wants to see the exact same social media update again and again. The trick is to generate different updates that link to the same piece of content.
— Simply Measured (@simplymeasured) February 29, 2016
— Simply Measured (@simplymeasured) February 29, 2016
— Simply Measured (@simplymeasured) February 26, 2016
Here’s the kicker: You already have these updates created.
Confused? Don’t be. Everything lies within the piece of content you have already created.
So here’s what you need to do.
Open up Microsoft Excel and create two columns. Label Column A “Social Update” and label Column B “URL.”
Next, you will want to skim your blog post for the following things that can serve as the text. This is Column A:
- Section headings
As you find them, copy and paste them into Column A of Excel. Be sure to copy the URL and paste it into Column B (you can drag this column down once you are finished in column A).
Repeat this process for all the blog posts you will want to promote.
If you have hundreds of blog posts, I suggest looking in your analytics for the most-visited posts and focus on those to start.
Be sure to save your file.
Increase Social Engagement with Images
You could just roll with creating some text updates as outlined above. However, if you really want to increase the chances of driving more traffic to your blog, then you’ll want to create some images.
Did you know that tweets with images receive 18% more clicks, 89% more favorites, and 150% more retweets?
It makes sense to get in on some of this action.
The good news is that you already have options on what to create using your spreadsheet above.
Head on over to your favorite image-creating tool and start creating some images. Be sure to create images at the right size for each of the social channels you will be posting to.
Ideally, you will want to find images that correlate with the text. Once you have found an image, then work in your text and save the image.
— Garrett Heath (@pinojo) February 29, 2016
By using images, you’ll have a better chance to generate a click through from your social media update and drive traffic to your blog.
Get More Blog Traffic by Queuing Up Your Social Media Updates
By implementing evergreen social media updates, you will be able to constantly feed your social media profiles with endless updates that will ultimately drive more traffic back your blog.
You have essentially two options for sharing your evergreen social updates.
- Manually post the updates: You’ll just need to refer to your spreadsheet when you’re ready to create a post.
- Schedule updates: Using your favorite social media management tool, you can add these updates in advance and have a nice bank of content to post to your accounts as you focus on engagement.
When you draft your social media updates and schedule them in advance, you’ll never have to worry about having something to post to your social accounts.
This approach will not only help drive more social media traffic to your blog, but it will help free up time looking for something to share which will allow you to spend more time engaging with your audience. If you need tips on how to better engage your social audience, check out Simply Measured’s 10 Tips for Increasing Brand Engagement on Instagram.
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Since 2003, Chris Makara has developed a broad digital marketing background with a focus on SEO, Social Media, and Analytics. He is the founder of Bulkly, a social media automation tool for individuals and small businesses.