How Social Sharing Fits Into the Customer Journey
Our recent webinar with Pixlee was a smashing success! We covered:
– Specific social marketing tactics you can use in the different stages of the customer journey
– How social media sharing can be put to use to help move customers through the awareness, consideration, purchase, loyalty, and advocacy stages
– A robust Q&A session at the end with real participant questions
Check out the recording above, and the highlights below.
1. Marketers Are Set to Expand Social Media Spend by 90%
As more budget goes to social marketers–according to the CMO Survey, marketers are set to expand social media spend by 90% in the next five years–the expectations for solid ROI and ROI metrics are only going to rise. This will be especially true as further investment is made in social ads.
A greater number of CMOs are demanding to know the ROI of social marketing activities. This data-driven approach will only grow more and more prevalent as marketers own an increasing amount of the funnel in the next five years.
2. Don’t Cast TOO Wide a Net
The awareness stage is about casting a wide net and delivering value to your audience. However, it’s important to not cast too wide of a net. We want to make sure that we’re attracting a qualified audience.
Social media and brand awareness are undeniably connected–from introducing customers to your products, to keeping your brand top-of-mind–and social channels can also help you to get in front of an already segmented audience in much more sophisticated ways than ever before.
You can use social media to increase brand awareness by:
- Identifying target platforms based on analysis
- Running a contest or campaign
- Using brand influencers
The largest role that social media plays in the consideration stage is a testimonial one. Social media posts can serve as social proof.
Whether these are text or visual, buyers want to know what other customers have to say about your brand. All those Tweets and Facebook and Instagram posts are really important–and learning how to leverage them is everything.
Want to learn more about how you can create conversions from conversations and testimonials? Download the study below.
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I’m the Head of Marketing Communications here at Simply Measured, where I’m responsible for our content program, social media marketing, PR, and comarketing ventures. I love yoga, The X-Files, peaty scotch, hiking, and poetry. If I were a social media channel, I’d want to be Instagram, but I think I’m Twitter.