How To Measure Your Twitter Influence In 3 Easy Metrics
You know who you want talking about you. You’ve got a lovingly tended Excel doc of your influencers and influencers-to-be. You’re compulsively running reports tofind out more about your influencers, and then you’re reaching out to them.
But which metrics matter when you’re trying to determine the breadth of your own influence? How wide a net are you casting? Here are three metrics you should keep in mind when measuring your brand-recognition and message-broadcasting success on Twitter.
#1 – % of Tweets from Top Influencers
You are the company you keep, and the Klout Stream Report can help you determine if the folks reppin’ your brand are the ones you’re looking for.
By keeping track of the percentage of Tweets that come from top influencers by day of the week (see above) or even hourly (see below), you can see how your efforts are touching the people most likely to make a difference in your business and how it’s perceived on social media and beyond.
#2 – Relative Volume by Term
The only way to get a true measure of your influence is by viewing it in context – AKA alongside your competition. When you run a report like the Klout Share of Influence Analysis, you can choose terms to compare based on how much they’re being discussed on Twitter.
This graph doesn’t only show you the influence of your product of choice or brand name – it gives you the volume rates your competitors are seeing and the breakdown by day so that you can see which times your competitors are weakest and plan your strategy accordingly.
#3 – Number of Retweets
You can always KISS – Keep It Simple, Stupid. A basic tallying of your Retweets shows you the kind of amplification your message is receiving. A Retweet, in essence, is a signal that a person is cosigning what you’re Tweeting – automatic Twitter street cred.
By keeping an eye on your Retweet number week-over-week, you can see if your influence is growing (and your content is solid), remaining stagnant, or dropping – and make some tweaks in your journey towards becoming the Big Kahuna of influence in your industry.
When these metrics combine…
you’ll have a holistic, action-enabling idea of what your brand’s influence is on Twitter in the stand-alone sense, and when compared to your competitors. To get the metric madness started, contact us for a full demo by one of our product experts or holler at your Account Manager for more information.
I’m the Head of Marketing Communications here at Simply Measured, where I'm responsible for our content program, social media marketing, PR, and comarketing ventures. I love yoga, The X-Files, peaty scotch, hiking, and poetry. If I were a social media channel, I’d want to be Instagram, but I think I’m Twitter.