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How to Set a Winning Social Strategy, According to the Seahawks

Seahawks_blogJoin us on May 20 at 11AM PST to hear Kenton Olson, Director of Digital Media and Emerging Media for the Seattle Seahawks, explain what winning and innovation on social means to the Hawks.

Kenton will walk us through the three major types of social campaigns that the Seahawks conduct, and share insight that any brand can learn from about each:

The 3 Social Campaign Types the Seahawks Run

1. Conversion-focused campaigns
2. Reach-focused campaigns
3. Partnership-focused campaigns

Kenton Olson, Director of Digital Media & Emerging Media, Seattle Seahawks

Whether you’re looking for a place to start or seeking social tips for your own enterprise brand, you’ll  leave this webinar with greater insight into where social action and analysis ideally converge.

Space is filling up quickly for this free session, so be sure to reserve your place today. After the presentation, we’ll be conducting a Q&A that is sure to add even more value.

What to Expect from This Webinar

Our webinar on May 20 at 11AM PST will tackle how a world-class digital team plans and executes social strategy.  Join us to learn:

  • How the Seahawks approach strategy for each campaign type
  • How the Seahawks use #socialanalytics to optimize campaigns
  • How you can move the needle on social for your own brand

On May 19 at 1PM PST, the day before the webinar, Kenton will be taking over the @SimplyMeasured Twitter handle  for an Ask Me Anything  session, so be sure to bring your best social strategy questions!


Lucy Hitz

I’m the Head of Marketing Communications here at Simply Measured, where I'm responsible for our content program, social media marketing, PR, and comarketing ventures. I love yoga, The X-Files, peaty scotch, hiking, and poetry. If I were a social media channel, I’d want to be Instagram, but I think I’m Twitter.

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