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How to Use Facebook Data to Analyze Your Competitors

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Social media puts an incredible amount of competitive data at your fingertips. We’ve talked before about different types of competitive analysis and have built reports that help you benchmark engagement across channels, measure share of voice, and analyze your competitors content from all angles. We often hear requests for more on this topic – more tips, more tools, and more ways to put competitive data to use. It’s an important part of any social media measurement program, but not always obvious what framework to apply or how to get started.

This guide outlines a framework for competitive analysis on social media with a focus on Facebook. We walk through the basic tactics and questions to ask around three related by distinct activities: 1. Competitive Benchmark; 2. Competitive Analysis; 3. Competitive Insights. We use real data from leading retail brands to show how this framework can be applied for your industry.

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Adam Schoenfeld

Adam is the Co-Founder and VP of Strategy at Simply Measured. In 2010 (aka the dark ages of social marketing), Adam joined Damon Cortesi and Aviel Ginzburg to found "Untitled Startup, Inc" with the goal of helping marketers and analysts use social data to do their best work. The company quickly evolved to become Simply Measured and the trusted leader in social analytics. Outside of Simply Measured, Adam is a golfer, breakfast enthusiast, and long-time data geek.

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