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How to Use Your Community to Create Content

One of the biggest challenges for a Community Manager is creating fresh content that will consistently engage your audience. With everything on your task list, it’s very difficult to produce a high-quality piece of content every single day. So, when you’ve hit a content road block, turn to your biggest resource: your community! Here are 4 ways you can use your social community to build incredible content that your fans love.

Guest Interviews

Guest interviews are a really simple piece of content that you can produce with a little help from your community. Pick an influencer, a star-customer, or anyone knowledgable in your industry and whip up a few questions to ask them. Your fans will really appreciate a new voice and perspective on your blog, especially if the interviewee knows their stuff. In addition, appealing to not only your audience, but your interviewee’s as well, is always a plus for your site traffic. Check out our interviews with the likes of Jeff Bullas, Andy Karuza, and Josh Olin:


Spotlighting the Customer

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No offense, but often times, your audience doesn’t want to hear from you. They’d rather hear from other fans! So why not tailor content around people your audience wants to hear from? There are many different ways of going about this. Some people focus on their customer’s side projects, others profile success stories from their clients, some simply use their posts as an opportunity to encourage certain fans. Go Pro provides a great example, flawlessly promoting both their product and highlighting their customers at the same time! After looking through Go Pro’s Facebook, you’ll notice right away how many fan submissions are featured. A quick, easy and brilliant solution to a content drought!

Hand over the Reigns to a Guest Blogger

Feeling swamped? Take a day off! Instead of forcing out a piece of content, try handing over the reigns to someone else. Recruiting someone influential in your industry to guest blog is a great solution to a content drought. Their piece of content is likely to be fresh, engaging and not only appealing to your audience, but to the guest blogger’s as well. So next time you’re at a loss for content, flip through your rolodex (also, why do you still have a rolodex?).

Good Ol’ Fashioned Feedback

Sometimes, the most difficult part of writing a post is knowing what to write about. This doesn’t mean you’re out of touch with your audience or that you’ve exhausted all your options. Writer’s block is real! But for Community Managers, the answer is at your fingertips. Ask your community what they’d like your next post to be about! Not only will this get you a great idea, but your fans will feel like their input is being heard. As Community Managers, it’s important to remember that our biggest asset will always be the community itself.

Jade Furubayashi

My name is Jade and I'm the Social Media Manager for Simply Measured. We can find common ground in Beyoncé and Chipotle burrito bowls.

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