How We’re Using Social Strategy to Build Conference Awareness
Planning an event is always stressful, and promoting one is an intricate process. Social media plays a critical role. How can you utilize it to ensure that your conference gets the hype, engagement, and attendance it deserves?
Highlight Your Speakers
At conferences, content is queen. You wouldn’t sign up, sacrifice resources, and spend money to attend a conference with a so-so agenda. So, highlight your incredible speakers first thing!
A photo posted by Simply Measured (@simplymeasured) on
Creating a speaker announcement template and utilizing their headshots is a great way to create quick social graphics that promote your conference’s agenda. It’s also a top-notch way to engage your speakers and get them excited for the event.
Run a Contest
There’s nothing wrong with giving a ticket away for free! Running a contest for a free conference pass gets your audience involved and increases event awareness.
— Simply Measured (@simplymeasured) July 28, 2016
However, make sure that you’re not giving these valuable tickets away to just anybody who knows how to use Twitter! Audrey Klackner, our Social Media Intern, designed a contest that required participants to get acquainted with the conference agenda. We recommend you do something similar.
Make a Recap Video
The best way to sell your audience on your upcoming event is to show them how awesome the last one was! This is when you create your recap video.
At Simply Measured, we were lucky enough to have tons of footage from our previous year, but you can make your own video without a ton of footage by splicing together quotes, images, Tweets, and Instagram posts.
Utilize your recap video across social, as well as on your website and blog. This is the type of validation your conference needs to garner more registrants than it did the year before.
Clue Your Audience in to Promotions
A great way to activate your social media audience and bring these people to your conference IRL is to serve them good promotions! Everyone loves a good deal.
— Simply Measured (@simplymeasured) July 9, 2016
Run deals specific to your social media audience. These are people who are already fans of your brand, so showing some love and giving them additional markdowns is a great way to repay them and drive awareness for your event!
Want more ideas on how to promote your upcoming event or conference? Stay tuned to @SimplyMeasured! We’ll have tons of LIFT content running from now until late September. And don’t forget to book your ticket to LIFT 2016!
My name is Jade and I'm the Social Media Manager for Simply Measured. We can find common ground in Beyoncé and Chipotle burrito bowls.