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How Your Social Data Can Benefit Every Department: A COMPLEX Case

Social Media Data For Multiple DepartmentsComplex Media keeps its social programs thriving by measuring them — and not just for the sake of the social media team. The massive 19-site network understands that what’s happening on social has implications in every department and level of its organization, from ad sales to engineering.

We spoke with Carmen Villafañe, Social Media Director at Complex, to find out how she’s turned Twitter, Facebook, and Instagram metrics into companywide essentials for greater revenue and growth.

Download this guide to learn:

  • How Complex shares social data across teams to enable their success
  • How social data can benefit engineering, sales, and content teams
  • Ways you can implement similar strategies to fuel revenue and growth for your company

…and much more. Click the image below to download the full case study!


Lucy Hitz

I’m the Head of Marketing Communications here at Simply Measured, where I'm responsible for our content program, social media marketing, PR, and comarketing ventures. I love yoga, The X-Files, peaty scotch, hiking, and poetry. If I were a social media channel, I’d want to be Instagram, but I think I’m Twitter.

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