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Instagram Engagement Per Post Up 11% in Q4 2014

Instagram is one of the fastest growing, most exciting social networks in history. The mobile photo- and videosharing app, which launched in October of 2010, now boasts 300 million monthly active users, 70 million photos posted each day, and 2.5 billion Likes per day.=

Instagram Engagement Per Post Up 11% in Q4 2014

The top brands in the world have seen 11% more engagement per post in Q4 than they did in Q3; another sign that the network continues to reach bigger and bigger audiences.

This incredible growth has shaken up the way social marketers think about visual content, marketing to mobile audiences, and the possibilities therein. Today, 86% of top brands have Instagram accounts, up from 71% last year.

Our latest Instagram study by Lucy Hitz and Michael Thomason analyzes the Interbrand Top 100 brands in the world, and how they use Instagram to promote themselves and engage their audiences. Stay ahead of the curve by learning about the successful (and unsuccessful) tactics these brands employ, as well as trends and results.

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In this quarterly study, we analyzed over 6,200 posts, 129 million Likes, and 1.4 million comments to identify the tactics that brands are finding success with.

Discover top tactics, such as:

  • Posting Frequency
  • Caption Length
  • Hashtags
  • Location Tags
  • And more!

Download the full study by clicking the link below, and be sure to share your own Instagram success stories in the comments section.

Kevin Shively

I lead marketing for Simply Measured. Recovering journalist. My team is embarrassed of my hilarious jokes. Firm believer that the best marketers are the best storytellers and the best storytellers use the best data.

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