Last Week in Social: 12/1 – 12/7
Miss something on social last week? We’ve got you covered. Take a look at the notable blog posts, industry news, and releases from the past week here!
LinkedIn Announces Slideshare’s New Homepage
Last Thursday, LinkedIn announced an update to the Slideshare homepage, which gave the site a completely different look. With over 15 million slideshows hosted on the platform, the new homepage is a major step for Slideshare’s quest to content-marketing greatness. Check out the big homepage reveal here.
Facebook Updates Their Newsfeed: More Articles, Less Memes
On Monday, Facebook announced two major updates to how the News Feed displays content. After this update, you can expect to see a surge in articles and news stories populating your feed. Read the full article via Facebook here.
Twitter Launches Retargeting Ad Platform
On Thursday, Twitter announced its brand new retargeting ad platform, changing marketers lives everywhere. These “Tailored Ads” allow advertisers to reach users that have shown interest in their brand, both on and off Twitter. Learn all of the details here here.
Tumblr Releases Their 2nd Mobile Ad Unit
On Monday, Tumblr announced that their 2nd mobile ad unit, Sponsored Trending Blogs, would start appearing in users’ feeds. This latest installment only increases Tumblr’s advertising value, and brands are already lining up to test it out. Learn more here.
Week’s Top Blog Posts
20 Mind Blowing Social Media Statistics: 3 Years Later – Econsultancy
The Social Media Manager’s Guide to the Holidays – Simply Measured
7 Powerful Facebook Statisics You Should Know About – Fast Company
A Look Inside the Record Setting Cyber Monday – Marketing Land
Tumblr’s 2013 Year in Review – Tumblr
3 Critical Guidelines for Effectively Using Social Media Metrics – Simply Measured
How to Use The New LinkedIn Showcase Pages – Social Media Examiner
How to Use Twitter Follower Data to Create Awesome SEO Links – Simply Measured
7 Mistakes You’re (Almost Certainly) Making on Social Media – Fast Company